Branding is often a confusing subject because most people think that if they have a company logo and use the same colours in the logo throughout their business they can tick branding off their list. Read more.
Getting noticed in our busy world is not easy. It’s estimated that the average person is exposed to somewhere between 3,000 and 20,000 brands per day. That’s a lot of brand noise!
Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.
Whether they be smart, savvy, emotive or humorous, brands rely on brand stories to connect with their customers. Why? Stories make life interesting and they make people listen. In fact, research shows that our brains become more active[https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains]when we engage in a captivating story. Read more.
Aren’t social media fails the perfect combination of car crash rubber-necking and schadenfreude? You can’t help but stare and feel a bit smug, all at the same time. Until it happens to you. Here’s what to do. Read more.