When I first started my business, I used to feel a bit embarrassed about making a profit. Then at an industry meeting, I met a business coach who changed the way I thought about profit for ever. He told me that, “As a director of a company, it is your responsibility to make a profit”.
Business consultants will tell you that there are three ways to increase profit. Either you need to find new customers, sell more to your existing customers or sell more frequently. However I believe that there is a fourth way to increase your profits that is often overlooked.