Familiar with governments promising a return back to surplus, businesses have rightly become skeptical about whether the Federal Government’s expectations in the forward estimates are realistic. Read more.
Off the announcement of sweeping changes to skilled migration and the funding for university students, it is unsurprising businesses may be worried about whether they’ll be able to fill their skills needs in the future. Read more.
In today’s rough and tumble world, consumers have come to expect they will be let down by the companies they deal with. Have you ever been disappointed by a company or brand? Read more.
Leadership styles are changing in the 21st century.
Traditionally, authority and responsibility have been the two crucial elements defining a leader. It was simple: a great leader had the presence to direct people and make decisions.
What business experiences do you remember – the ones that are horrible, good, great or extraordinary? Chances are they are the horrible and the extraordinary ones, with the others simply blurred into your distant memory. As a small business owner, how do you want your customers to remember you?
Most of us understand branding when it comes to buying things. We tend to have our favourite brands in clothing, perhaps electrical items, cars, food, restaurants and pretty much everything we buy. Even if particular brands aren’t out favourite, we might value some other quality that is important to us. For example a budget airline that we know offers us the cheapest fare but lousy service can still be considered a favourite brand. Read more.
The number of young people entering into an apprenticeship or traineeship has been declining for the past five years, with student numbers in 2016 reflecting just half (54 per cent) of that in 2012. Read more.
The term ‘networking’ became the power phrase of the 80s and 90s, and has continued to be an important tool in fostering relationships. If done well and with a degree of consistency, networking is an effective way to build your brand and customer and business relationships. Read more.
The Chamber of Commerce and Industry Queensland (CCIQ) has expressed concern about the long-term impact on small business in Queensland as the nation’s triple-A rating comes under serious threat. Read more.
“The money is in the list” is an old marketing proverb that still rings true today, but with a twist: “The money is in the list of quality emails you have in your database”. Read more.
Beware, email scammers are out to get you. They’re clever, resourceful, sneaky and highly motivated to line their own pockets. They have no conscious and they’re constantly looking for the easy win. Read more.
In business most of us develop products or services based on what we think our customers will buy. Read more.
Today is White Ribbon Day, a national awareness day to encourage us all to understand domestic violence and stop violence against women. One in three Australian women have experienced physical or sexual violence perpetrated by someone they know, so if you run a team there’s a good chance you’ll have employed someone who has been subject to (or someone who has perpetrated) domestic violence. Read more.
The most recent labour force figures released by the Australian Bureau of Statistics (ABS) have been a source of much discussion and commentary in the past fortnight, with the official unemployment rate for Queensland falling by 0.1 points to 6.1 per cent. Read more.
If you are still relying on your database and sending newsletters every week, fortnight or month then you are missing out and have been left behind with the times. People today understand email marketing better than ever before. They don’t want useless information that they don’t have time to read, clogging up their inbox. Read more.